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Video: Tapping NextGen TV’s Measurement Potential With RUN3TV

May 3, 2024 | TVNewsCheck Staff

Chris Ripley, president and CEO of Sinclair, and Pat LaPlatney, president and co-CEO of Gray Television, explain how the new RUN3TV web platform for ATSC 3.0 can unlock valuable viewer measurement data along with other imminent ROI opportunities for the technology in this video from TVNewsCheck’s Programming Everywhere conference. Click here to register as a TVN subscriber and get access to all videos from this exclusive event.

The NAB Show saw a raft of announcements putting wind into NextGen TV’s sails. In this session from TVNewsCheck’s Programming Everywhere, Monetizing the Future Today: A New Era of TV Service and Measurement Brought by NextGen TV, Chris Ripley, president and CEO of Sinclair, and Pat LaPlatney, president and co-CEO of Gray Television, discuss the new RUN3TV platform initiative, HDR and Dolby Atmos advances, increasing interactivity prospects and what it all means for near-term ROI opportunities.

TVNewsCheck Editor Michael Depp moderates the discussion.

See other videos from Programming Everywhere here and here.

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Video: Tapping NextGen TV’s Measurement Potential With RUN3TV

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