NBC Affiliates To Get Cut-Ins During Olympic Coverage To Promote Local News

NBC and its affiliates have worked out an arrangement that will give affiliates 90-second cut-ins during daytime network coverage of the Paris Olympic games. Affiliates will be able to use the cut-ins to promote their local news in front of Olympic-sized audiences. On some weekdays, the cut-ins will appear during an afternoon break at about 5 p.m. — around the time viewers would normally tune in to early-evening local news programming.