How Television Advertising Lost Its Relevance
Brands turn to retailers, Google, Meta and TikTok for additional reach.
Brands turn to retailers, Google, Meta and TikTok for additional reach.
Apple plans to announce that it will bring generative AI to iPhones after the company’s most significant reorganization in a decade.
In Demand CEO Dale Hopkins in a Friday memo to staffers said the company, owned by Comcast, Charter Communications and Cox Communications, …
Comcast said its Now Internet and Now Mobile prepaid services are now available nationwide across the cable operator’s footprint. The Now …
OpenAI plans to announce its artificial intelligence-powered search product on Monday, according to two sources familiar with the matter, …
The docuseries Full Court Press closely tracked college stars like Clark and Kamilla Cardoso. Fans who want to follow elite WNBA rookies …
TikTok will start labeling artificial intelligence-generated content uploaded from other platforms as part of a push to tackle …
Vice Media said Thursday it will create a joint venture with Nashville-based Savage Ventures to relaunch its digital properties, …
Tom Wheeler: "Over the past four decades, we have come to take C-SPAN for granted. But this important public service is now threatened by a …
Fallout recorded 2.9 billion minutes of viewing time in the U.S. over its first five days, according to Nielsen’s streaming ratings for …
NEW YORK (AP) — Some stars known for their work onscreen — Ted Danson, Woody Harrelson and Jon Stewart — are entering into the world of …
The news comes after weeks of speculation that the show would make the jump to the streaming service from the broadcast network. The Season …
Livepeer Studio has introduced a video streaming platform offering what it calls “an unprecedented combination of quality and …
The offering from Disney and Warner Bros. Discovery shows how rival companies are willing to work together to navigate an uncertain …
Following leaks earlier this month of Walmart’s plans to launch a new 4K streaming box, Walmart has officially unveiled the Onn. 4K Pro, a …
As artificial intelligence becomes increasingly integrated into advertising, Meta is introducing new ways marketers can use generative AI …
The new comedy series, set in the same universe as the beloved Steve Carell show, will be set at a dying Midwestern newspaper.
Christina Capatides will be taking on the role of overseeing CBS Stations’ social media efforts, becoming the vice president of social media …
NBCUniversal and Pluto announced NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels begin launching on …
MwareTV, a cloud-based multi-tenant platform provider, has hired Daniel Conde Coto as director, sales operations to help boost its presence …
Worldwide fraud rates for optimized ad campaign meant to protect brands fell to all-time lows in the second half of 2023, but those …
The game, which will see Clark's Indiana Fever face off against the Connecticut Sun, is set for May 14, and will be the first (non-animated) …
The FCC is set to vote May 23 on a proposal to ban labs owned by companies deemed to be national security risks from its equipment …
The social media company and its Chinese parent, ByteDance, sued to challenge the new law, saying it violated users’ First Amendment rights.
eBay Ads leads the company’s organization that runs the machine learning (ML) and the AI recommender systems, a data-filtering tool that …
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook and Instagram advertisers to …
85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service, according to Hub’s quarterly TV …
Looking to ramp up performance-based advertising efforts for better business outcomes, NBCUniversal has started a new retail media …
A group of Google users who are suing the company over alleged privacy violations are now battling with it over a key issue in the case -- …
The media company behind cultural conversation starter Framing Britney Spears is restructuring its nonfiction efforts amid a wider industry …
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New jobs posted to TVNewsCheck’s Media Job Center include an opening for a director of student media and a national operations director. …
The sports streaming platform FuboTV — which is battling to stop a rival Disney, Warners and Fox sports streaming joint venture in the works …
As social networks become less reliable distributors of the news, consumers of digital journalism are seeking out an older form of online …
Judge Amit P. Mehta tried poking holes in the closing arguments of a landmark monopoly case as he weighs a ruling that could reshape tech.
Major League Baseball and Roku are in advanced talks to make the service the new home for Sunday morning baseball this season, sources …
Medical dramas The Resident and Grey’s Anatomy were Nielsen's top two streaming titles for the week of April 1-7, finishing with 1.18 …
Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating …
From a studio space in Chelsea, Spotify hosted its first-ever NewFronts event on Wednesday. Discussing a steep rise in consumers' video …
MeTV Toons, the latest digital broadcast network from Weigel Broadcasting, will debut June 25. The new network is a collaboration between …
Sports streamer FuboTV has introduced a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Now …
SAG-AFTRA has enlisted Nielsen to cross-check the streaming data the union will be receiving from the Hollywood studios as part of the …
Sports, politics, sex, SpongeBob: There’s nothing ESPN’s biggest star won’t argue about — as long as you keep listening.
Sarah Jessica Parker also revealed that table reads for the upcoming season of the hit Max show have officially begun. (Rosie O’Donnell …