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TV Upfront Presentations Clouded By Digital Video Ad Supremacy

Dawn Chmielewski & Shelia Dang

As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage — digital video advertising now eclipses spending on traditional television ads. The shift in spending and competition from tech players like Amazon has taken a toll on media companies’ financial results, raising the stakes for the annual showcase of TV content to attract spending commitments from advertisers.

This article was originally posted on reuters.com

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