Networks Adopt Ad Serving Tech From Beachfront Via Canoe
Beachfront and Canoe Ventures said a group of TV networks have adopted Beachfront’s unified ad serving technology and Canoe’s Service …
Advertising On VOD Rises 21%
Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid client ad campaigns and 25% from network TV promos — virtually all occurring …
Canoe Pulls Plug On Interactive Commercials
Canoe, the cable industry consortium aimed at developing interactive TV commercials through use of a set-top box, said Wednesday that it …
Cable Ad Plan Canoe Taking On Water
After three years, a $150 million investment and the efforts of a staff of 150 people, Canoe Ventures, the cable industry's effort to grab a …
David Verklin To Leave Canoe Ventures
David Verklin, CEO of Canoe Ventures since its 2008 inception, is leaving the company when his contract expires at the end of the summer. …