How Television Advertising Lost Its Relevance
Brands turn to retailers, Google, Meta and TikTok for additional reach.
Maryland Enacts Privacy Law Opposed By Ad Industry
Maryland Gov. Wes Moore on Thursday signed a privacy law that imposes tough new restrictions on online data collection and ad …
Meta To Provide Advertisers With Automated Image, Text Variations For Ads
As artificial intelligence becomes increasingly integrated into advertising, Meta is introducing new ways marketers can use generative AI …
Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
Worldwide fraud rates for optimized ad campaign meant to protect brands fell to all-time lows in the second half of 2023, but those …
Inside eBay’s Next Generative AI Ad Marketplace
eBay Ads leads the company’s organization that runs the machine learning (ML) and the AI recommender systems, a data-filtering tool that …
TV Faces Tumult In Upfronts, With Advertisers Making New Push For ‘Rollbacks’
Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or …
Syncbak Rebrands As Zeam Media After Streaming Platform Rollout
Syncbak, which provides stations with streaming capabilities, said it is rebranding as Zeam Media. The new name is designed to move Zeam …
Meta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook and Instagram advertisers to …
Survey: Amazon’s Push Into Ad-Supported Streaming Is Working
85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service, according to Hub’s quarterly TV …
Innovid Joins Ad Net Zero To Accelerate Climate & Sustainability Goals
Innovid, a software platform for the creation, delivery, measurement and optimization of advertising across connected TV (CTV), linear TV …
Fubo Unveils New Suite Of CTV Ad Offerings During NewFronts
Sports streamer FuboTV has introduced a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Now …
U.S. Consumer Time Spent With Media Fell For First Time In 2023
The good news — or bad news, depending on how you look at it — is that consumer time spent with media continues to expand. The really bad …
T-Mobile Unveils Massive Owned Ad Inventory Expansion
In its first NewFronts presentation, mobile carrier T-Mobile unveiled an expansion of its advertising solutions unit, boosting both digital …
Fox Seeks At Least $7 Million For Commercials In 2025 Super Bowl
Fox Corp’s 2025 broadcast of Super Bowl LIX is nearly a year away, slated to air Feb. 9 from New Orleans. During early talks with potential …
MobileFuse Expands Partnership With LiveRamp, Increases Publisher Fill Rates Over 300%
MobileFuse, an in-app, CTV and DOOH advertising platform, today announced an expanded, strategic partnership with LiveRamp, a data …
U.S. Ad Market Expands For 11th Month In March
The U.S. ad market expanded for its 11th consecutive month in March — rising 4.3% over March 2023 — according to the latest monthly …
MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
Following months of vetting and public comment, an out-of-home working group of the Media Rating Council released the final version of …
Future Today Introduces New User Interface For Hundreds Of Streaming Apps
Future Today, a provider of cutting-edge CTV ad-supported solutions, has launched a redesigned user interface (UI) available on nearly half …
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
Following years or analysis and months of vetting, the Media Rating Council has released an update of the invalid traffic (IVT) guidance for …
Warner Bros. Discovery Launches Olli First-Party Data Platform
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, …
Vantage Points: Broadcast TV Sales Is Broken
David Buonfiglio: "I love TV. Always have. I’m still convinced it’s the single most effective branding medium ever created. I worked in (or …
DoubleVerify Gets CTV ‘Video Viewable’ MRC Accreditation
Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council for Video Viewable …
Amazon’s Prime Video And Netflix Are Crashing TV’s Ad-Selling Party
The streaming services will be looking for a larger share of the $27-billion pot for commercial time in the 2024-25 TV season.
IAB, MRC Adopt Niantic ‘Rewarded AR’ Ads As Industry Measurement Standard
With the augmented reality advertising market expected to reach $14.5 billion in 2027 (up from $3.4 billion in 2022), the Interactive …
Mundo Hispano Digital Launches Latino CTV MundoNow Connect
The enhanced AI-driven CTV channel uses MundoNow’s Hispanic first-party data to connect advertisers with inventory in a cookie-less world.
PubMatic Partners With GroupM To Deliver Cookieless Ad Inventory
Technology company PubMatic is partnering with GroupM, the media investment group of WPP, to deliver cohort-based modeling capabilities for …
Automotive National TV Spending Down 9.1% Year-Over-Year
Automotive year-to-date estimated national TV spending is down 9.1% year-over-year after falling another 1.9% in March. Household TV ad …
YouTube Offers Advertisers Placement Near Top-Performing Shorts
In an effort to help brands get the attention of as many viewers as possible, YouTube is launching a “Select Shorts” ad offering, to give …
Meta Should Give Users Free Option Without Targeted Ads, EU Privacy Watchdog Says
Meta Platforms and other large online platforms should give users an option to use their services for free without targeted advertising, EU …
Binge TV Adds Cable And OTA Viewing Options
Binge TV is now available on ATT U-verse nationwide, adding approximately 1 million new cable subs. Binge has also added all Boston cable …
Warner Bros. Discovery Hires Canoe Ventures CEO David Porter As Head Of Ad Sales Research
David Porter, an ad industry veteran and former Turner exec, is joining Warner Bros. Discovery as head of ad sales research, data and …
Paramount Advertising Ups Ryan Briganti To Head Of Sports
The executive succeeds John Bogusz, who is retiring after 26 years with the company.
YouTube To Cut Down On Mobile Third-Party Ad Blockers
YouTube made an update Monday in relation to third-party ad-blocking apps, which may make it more difficult for users to watch YouTube …
Analysis Finds Linear Represents 85% Of CTV Inventory
Massive levels of linear TV programming on CTV platforms (connected TV) have resulted by making up around 85% of total CTV ad inventory for …
TV Loves To Get In Its Own Way
Brands want to measure ads everywhere, but media companies keep making it harder.
Amazon Hires Former NBCU Exec Krishan Bhatia For Global Video Advertising
Krishan Bhatia, formerly a senior ad sales executive at NBCUniversal, has been hired as vice president of global video advertising at …
TelevisaUnivision And Transmit Partner To Enhance Social Video Ad Creative And Amplify Viewer Engagement
Spanish-language media company TelevisaUnivision and Transmit, a technology platform that maximizes the audience and revenue of the …
Waymark Expanding AI Video Advertising Platform
AI video advertising company Waymark has secured partnerships with top broadcast, cable, radio, and streaming platforms that now cover over …
‘Made For Advertising’ Websites Are Marketing Industry’s Latest Messy Situation
The ad industry is railing against online publishers that get visitors largely by advertising clickbait headlines around the web, then turn …
LinkedIn Settles Battle Over Faulty Ad Metrics
LinkedIn and two advertisers have agreed to settle a long-running battle over the social media platform's allegedly inflated ad metrics, …
Madhive Hires Evan Simeone As Chief Product Officer
Madhive, a software platform engineered for modern TV advertising, has added Evan Simeone as chief product officer. In this position, he …
NBCUniversal Is Going For Gold With $1.2 Billion In Olympics Ad Sales
NBCUniversal said it has sold $1.2 billion worth of advertising in the Paris Olympics and Paralympics, putting it on track to be the gold …
Roku’s New Tech Could Help It Push Ads Even When Its TVs Are Hooked Up To Other Devices
Roku has filed for a new patent that will allow it to show ads while TVs powered by its operating system are paused, event if the television …
TikTok Turns To Nuns, Veterans And Ranchers In Marketing Blitz
The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban.
LinkedIn Teams With NBCU For B2B CTV
LinkedIn, Microsoft's business-networking site, has entered the connected TV ad business. NBCUniversal joins as an initial partner to give …
How One Media Buyer Quietly Snatched Up 35% Of Commercials In Iowa-LSU Women’s Basketball Game
The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of …
Fox Unveils Evolved AdRise Platform to Power OneFox Audience Network
Fox Corp. today launched its expanded audience network and ad tech platform, AdRise. Acquired as part of the Tubi deal in 2020, AdRise is an …
Target Shopper Data, Streaming TV Ads Are Key To Its Sales
With tech companies like Google tightening their grip on third-party data sharing with advertisers, advertisers are eager to glean insights …